Patent-pending technology that makes every sip effortless. SipStripe is an illuminated alignment system for beverage containers. An optically contrasting marker on the body lines up with the mouth port on the lid, so you See Your Sip instead of hunting for it. No more rubbing a finger around the rim or licking to find the port — that means fewer germs in your drink and your eyes stay on the action. Dual-mode design combines photoluminescent glow for low light with high-contrast color for daylight. FeelStripe, the tactile counterpart, adds raised dots and thumb guides for grip and orientation by touch. See Your Sip, Feel Your Sip. Applicable to all beverageware, including tumblers, travel mugs, water bottles, sippy cups, wine tumblers, and paper cups. The patent also covers beverage makers with a built-in light source that charges the marker during brewing. And because the marker comes in customizable colors and team schemes, SipStripe doubles as fan gear — deck it out for college football games, music festivals, concerts, tailgates, beaches, boats, whatever you're into. Now available for licensing.